MANIFESTO

#63

CHANGE OF SPACE

STURM & DRANG

2021.06.04

Courtesy of Fondazione Prada, Milan
by MUSE

CGI Industry has seen from Fondazione Prada in collaboration with ETH Zürich. The project title takes inspiration from the German cultural and literary movement of the late 18th century, which was characterized by a reaction against rationalism.

Sturm & Drang is a project born from the collaboration between Fondazione Prada and ETH Zürich which explores Computer Generated Imagery (CGI) practices, experiences, and environments.
The project title takes inspiration from the German cultural and literary movement of the late 18th century, characterized by a reaction against rationalism. In this case, Sturm & Drang (Storm and Stress) refers to the double nature of CGI that, thanks to its capacity of creating both hyper-realistic and fantastic images, is able to perfectly reproduce atmospheric effects like storms which, by deceiving the viewer’s perception, manage to emotionally involve us.
Sturm & Drang includes a series of training activities, online conversations, and an exhibition project. The first phase of the project, called “Sturm & Drang Studio”, consists of an online university course attended by185 ETH Zürich students, who are immersed in the digital industry dynamics beyond the classic teaching methods.

The project has a duration of three months and alternates lectures aimed solely at students and public conversations with the participation of researchers and professionals from different fields of culture and digital production as Walt Disney Studios, Artefactory Lab, and many others. The next phase of the project will take shape in the “Sturm & Drang” exhibition, scheduled in the spaces of the Osservatorio Fondazione Prada in Milan from September 16th, 2021 to January 17th, 2022, and subsequently at GTA exhibition, ETH Zürich. As the 18th century movement, the final goal of this exhibition does not focus on the final product, it rather focuses on the training: revealing the production methods behind this powerful image economy.

 

FW24

Creative freedom

2024.02.28

A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.

CULTURE

ANNIE ERNAUX AND PHOTOGRAPHY

2024.02.28

In Exteriors (Journal du dehors), Annie Ernaux immerses herself in the interactions at the margins of daily life. Her words become the focal point of a visual reflection unfolding through a selection of images from the MEP collection in Paris. These photographs merge with Ernaux’s text, creating a social and political narrative.

NEWS

We Are Not Going Back

2024.02.27

The new single released by Wolfgang Tillmans is accompanied by a video directed by Tillmans himself, using 80 years old footage by his grandfather Karl R. Tillmans filmed in New York 1939 and Western Germany 1949.

PARIS

TRANSPARENCIES

2024.02.27

Tulle, velvet, organza, and chiffon; the clues to a journey through the twenty-first century sexual revolution under the gaze of the Couturier who left his mark on an era. The new exhibition at the Yves Saint Laurent museum in Paris reconstructs the iconic textile innovation of the 1960s made by Yves and more.

COLLECTION

SPIRIT

2024.02.25

The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.