The Maison chooses each Cruise collection destination to reinterpret the codes of its heritage. Each time, the place becomes an integral part of the narrative, a starting or finishing point for the collection itself, an inspiration or a setting for the défilé. Every place has its own history, traditions, roots and origins, and is capable of conveying both practical and inspirational emotions. Places are symbols of different cultures, of thoughts and ways of being, of unique scents and colours. It is not only travel that is the focus of Chanel’s Cruise collection, but a true encounter with the vibrant energies that these places give off, with the unique characters that each destination has, with the dream that is conveyed by a common underlying thought: fashion. Fashion as desire, as a dream world, as fascination, as beauty, as a dream.
The choice of Como is refined, the lake is home to enchanting landscapes and incredible villas, and has always been a representation of luxury and class, and a place where great personalities stay. All this cannot but align impeccably with the sophistication of Chanel. Fashion and culture have always found an interesting and innovative fusion point in the Maison, capable of raising this fil rouge to an atmosphere that is renewed to be unique in each collection. A place that has been bringing visitors from all over the world for centuries will become the perfect setting for a reinterpretation of the canons of the French Maison.
