A coming-of-age story dedicated to the powerful vibrancy of youthful experimentation and possibility, is dynamically pictured by Versace Jeans Couture Spring-Summer 2022 visual narration. Youth is an endless sense of freedom, unexpected friends encountered along the way, butterflies in the stomach and broken heart. Youth is vibrant fun and that summer daze you would just want to bask in. Through the prism of Vincent Catel’s poetic film, and photographer Osma Harvilahti dynamic images we plunge into American suburbia and the close-knit world of a group of friends during the course of a summer. The uncontrolled emotion of young adulthood echoes the Versace Jeans Couture collection’s eruption of clashing prints and color, iconic codes of the brand visual identity.
“Looks feel haphazardly put together and fully reflective of the young cast’s embrace of life in its myriad colors.”
As the cast of the story fools around haphazardly wearing printed jackets paired with matching skirts and twin sets reimagined with ruffled flounces and lingerie details, we all recall those pure, intense and unique sensations adolescence brings to the mind. I can’t help but imagining myself, running through that yellowy suburban landscapes, wearing my ruffled slip dress and chunky sandals. My eyes are half close, the warm breeze of the dusk brushes against my cheeks and plays with my hair, as I embrace life to the fullest.
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“Prints—forever a part of the Versace Jeans Couture visual identity—are riotous and bright, with max and mini florals, leopards, and the unfurling golden leaves of the classic Baroque print.”