REBEL: 30 Years of London Fashion


The exhibition represents a close collaboration between The Design Museum in London and the British Fashion Council, carried out by exploring the artistic and creative work of different designers revolving around London’s reality. Clothes and fashion accessories are the focus of the survey carried out for REBEL.

REBEL: 30 Years of London Fashion

The Design Museum, London

From September 16th, 2023 until February 11th, 2024



London has always been a city close to culture, a receptacle of experiences straddling art, music and fashion. The latter has been able to represent in every era the artistic-creative thinking and will of entire generations. A place defined as a source of inspiration and a catalytic space for so many young designers who have approached the fashion system. The exhibition offers a survey of how the city’s fashion scene has uniquely managed to incubate great fashion talents and how they have been able to leverage the capital to launch their success on the global stage. London has nurtured nearly all the designers in the NEWGEN project, making it a place where they can study or exhibit their vision, but also where they can build their network of contacts. 

Nensi Dojaka, Spring/Summer 2023 collection, Look 39. Photo imax.
Wales Bonner, Spring/Summer 2017 collection, Look 17.
Photo Marcus Tando. Courtesy of Wales Bonner.
Björk at the 73rd Academy Awards in Los Angeles on Sunday March 25, 2001,
wearing swan dress by KTZ NEWGEN designer.
Wally Skalij/Los Angeles Times via Getty Images.
Sam Smith at the 43rd BRIT Awards 2023. The 02 Arena, 11th February 2023.
LANDMARK MEDIA/Alamy Stock Photo.
Nicholas Daley, Spring/Summer 2020 collection Astro Black.
Photo Piczo.
Matty Bovan, Spring/Summer 2019. Model Fran Summers, Hat Stephen Jones for Matty Bovan, Dress Matty Bovan.
Photo Rebecca Maynes.

The NEWGEN initiative was established by the British Fashion Council in 1993 to support the best emerging fashion design talent in the United Kingdom. It still aims to create creative and responsible businesses for the future. REBEL: 30 Years of London Fashion is a collaboration between the Design Museum and the British Fashion Council (BFC), presented to mark the 30th anniversary of the NEWGEN program. All the designers featured in the exhibition were supported in the early stages of their careers through this project, and many of their creations have become part of pop culture history. Nearly 100 looks from the groundbreaking early collections are presented, displayed along with supporting material for the narrative, such as never-before-seen footage, drawings, memorabilia and archival details. The collection represents one of the most extensive surveys of contemporary British fashion culture ever undertaken in the country, chronicling its talent and brilliance through important and innovative pieces never seen in public since their original debut. It is an extraordinary journey inside London’s creative environment, a strong youthful energy, brilliant innovative flair and a healthy rebellious spirit.

Craig Green, Spring/Summer 2015 collection, Look 19. Amy Gwatkin for CRAIG GREEN.
Ahluwalia, Spring/Summer 2022 collection. © Creative Director Priya Ahluwalia. Photo Laurence Ellis.


Roe Ethridge. Happy Birthday Louise Parker


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