MANIFESTO

#63

CHANGE OF SPACE

AN INVITATION TO DREAM

2024.04.15

Text by Francesca Fontanesi

From April 15th to 21st, the black and white lithographic prints by Jack Davison will transform the spaces of Milan Central Station into an interactive dialogue, capable of lasting even after the departure of its spectators.

Moncler transforms Milan Central Station into one of the largest galleries open to the public with an immersive exhibition entitled An Invitation To Dream. Since its inception among the mountains of Monestier-de-Clermont, Moncler has encouraged bold explorers to reach the highest peaks and pursue their dreams. Today, the dream remains the driving force behind the brand’s creativity, on a journey that continuously pushes beyond every convention. With this spirit, Moncler presents a project curated by Jefferson Hack, filmed and photographed by Jack Davison, where extraordinary personalities inspiring contemporary culture encourage us to dream like them. Among the protagonists of the exhibition, we find Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally, and Zaya.

“Dreams have accompanied me and Moncler from the very first day: we have never stopped dreaming, being a source of inspiration, and at the same time being inspired by others.”

– Remo Ruffini

The Milan Central Station is one of the most iconic places in the city, a hub of arrivals and departures that represents the pursuit of new dreams and the journey to turn them into reality. For the first time in its history, it will be transformed into a vast artistic space open to the public showcasing the words and portraits of this special cast. In line with Jefferson Hack’s curatorial approach to transforming public spaces, all billboards and advertising screens at the train station will be linked to create a sort of animated imaginary landscape of images and quotes, where texts and portraits tower over the noise of the station as powerful silent invocations, inspiring the public to dream. The black and white lithographic prints by Jack Davison compose the exhibition with the idea of slowing down time, capturing intimacy, and conveying the humanity of the subject: all fundamental elements to define the intention of this project. In one of the city’s neuralgic points where an average of 300,000 people converge each day, An Invitation To Dream transforms from a contemplative work of art into a dialogue capable of lasting even after the departure of visitors. After the exhibition at Milan Central Station from April 15th to 21st, the narrative will continue with a campaign that will bring An Invitation To Dream to a global audience.

“In this project, we have brought together some of the most brilliant creative minds who dare to dream to the extent that they dream for us too. They are among those influencing contemporary culture and have been invited to participate precisely because their art brings new perspectives and possibilities. Their profoundly transformative work and talents make them exceptional artists of our time and therefore ideal for this project.”

– Jefferson Hack

For further information moncler.com.

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