A cathartic process, fruit of the spirit of the collaborators chosen and trained by Virgil Abloh for the Maison’s Prêt-à-Porter Homme Studio, a creative ecosystem in continuous evolution.

The Louis Vuitton Men’s SS23 collection parades in the Cour Carrée of the Louvre transforming it into a playground of fun and excitement. A marbles track reproduced in the form of an imposing yellow architectural structure symbolises the evolutionary path of the human mind, where childhood fantasies come to life. This scenography welcomes guests, to the incessant rhythm of a band and its flag-wavers. The studio’s design team is an ever-evolving ecosystem of creative talent, and a living testament to Virgil’s great ability to bring people together in a dynamic and stimulating artistic playground. Characteristic elements in the development of the collection are imagination, creation, craftsmanship and spectacle, all of which are strictly necessary for the telling of a universal story. On this occasion, the creative community pays tribute to the great experience they had with Virgil, a journey of flair and personality. The impulse that transforms imagination into creation begins with the tools of one’s childhood; as one grows, one perfects, and the tools that bring ideas to life increase. With Louis Vuitton’s signature savoir-faire, the collection reflects on this transition both figuratively and literally.

Thus come blazers and coats with structured shoulders, maxi-lengths and soft, relaxed fits, wide trousers that are pulled down on the leg, waistcoats taken up at the waist by rope belts dangling along the figures, leather suits with bright tones and logos always in the foreground. Once again, overlapping: embroidered overcoats from which shirts in transparent lace or with unfinished hems sprout; tailored suits covered by long work aprons; parkas with narrow waists and exaggerated widths; pleated skirts and, in conclusion, the graphics of a flowery meadow, as a representation of a completed path. Upcycling also returns, through looks created with three different approaches: excess materials, recycled ideas and reiterations of past stories. Every detail, fantasy and pattern proposed reaffirms a coherent and well-defined path of creativity. Colours are on the rise, an initial series of pastel shades move on to bold colours and playful graphics. Childhood returns in the details, including coloured charms on belts and jewellery, zigzag hems, toy cars, paper aeroplanes and boats, and origami. Accessories include maxi-volume trainers and boots, introduced in leather, fabric and rubber variants; accompanied by the house’s iconic bags in shades coordinated with the looks, and innovative juxtapositions of all those playful and playful aspects of Gen Z and the 2000s. The collection is made up of “pieces that create looks”, and like pieces of a puzzle also resonate the stanzas of Kendrick Lamar, who performed live as a tribute to the passed away creative director. A representation of what the visionary figure of Abloh left to the Maison. A veritable toyland of memories of the past, with an eye open to the future. 


Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.