Text by MUSE Team

A series of Balenciaga pieces that reinterpreted the Gucci codes. The collaboration presented in Resort 2022 Collection reveals a unique and inimitable style.

Two of the most popular mega luxury brands of this decade decide to collaborate and create a new category of marketing for the future of fashion. A point of collision where the authenticity and the idea of appropriation are discussed: what happens when competitors are working together? Probably this is the answer. An invitation to luxury clients to question what drives their purchasing decision. Brand identities can’t compete and can’t be confused but, ironically, can collaborate.


From the 15th of November, The Hacker Project will be launched in 74 special physical spaces worldwide and displayed with an exclusive re-conceptualised setting, built around the idea of hacking and overpowering. The collection presents cross-branded items, including ready-to-wear pieces and accessories, that combine the aesthetics of Creative Directors Alessandro Michele and Demna Gvasalia, within a new and emblematic style come together to create something we have never seen before


Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.