Alessandro Michele celebrates clothes as optical labs where sartorial tradition meets Adidas sportswear codes. Cultural clash and 80’s silhouettes.

Alessandro Michele unfreezes the imaginific power of the world, restoring a mirror’s feature, which is building aberrations, enchantments, ghosts. Inspired by mirror described in the catoptrics treatises of the 1600s, the Creative Director whose vision keeps exploring space and time, celebrates the beauty of transformation and escape, celebrates clothes as capable of re-enchanting our presence in the world. The pieces for the Exquisite Gucci Collection are indeed optical labs “magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.” Alessandro Michele’s language of freedom led us since 2015 to reconsider the concept of feminine and masculine, and fluidity is still today at the core, as a series of traditional suits are re-elaborated through new forms and twists that transcend genders: its a double breasted blue navy suit to set the tone of the collection as it opens the show. Piece after piece, Gucci sartorial mastery gets contaminated by a special collaboration with Adidas. It’s tradition that meets sportswear codes on 80’s inspired silhouettes. Its not simple juxtaposition of logos, but fusion of shapes and cultural references ( the idea first arrived to him when he saw a photo of Madonna from 1993 wearing a Laura Whitcomb dress), re-imagined with modern and sophisticated angle. Once again we are looking at fashion transformative power, and once again, it’s Alessandro Michele to show us. 

“I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion. A sacred power that radiates from the surface of the fabrics”.



Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.