A temporary space in the heart of the city dedicated to the revelation of the codes of the maison. An immersive experience through fashion and contemporary culture.

Gucci announces the opening of the Circolo: a temporary space in the heart of the city where you can gather to live an immersive experience and discover the collections and the codes of the historical Maison. Various exhibition rooms have been set up inside the ancient building in via Borgospesso 5, to be lived as a narrative space through the various chapters of the Aria collection presented last April 2021, designed by Alessandro Michele. The journey starts from “Gucci 100” and continues with the listening lounge, a room that celebrates the deep bond that the brand has always had with the music industry. The cupboards filled with vinyls are inspired by the songs of some friends of the House: Harry Styles, Sir Elton John, Florence Welch, Achille Lauro, Billie Eilish and many others.

Gucci Aria Collection.
Listening Lounge.
Tea Room.

Moving on, the visitors have the opportunity to “parade” on the Aria catwalk, reproduced in the center of the second room, complete with neon lights, flashes and cameras. Then, you may find yourself in an enchanted garden, a place conceived to be constantly transformed: a gathering location that would host the members of the Gucci Community for special occasions. At the end of the visit it’s possible to have a break in the wonderful tea room, with velvet armchairs and sofas surrounded by floral arrangements.
At Gucci Circolo time stops and lets you wander through Gucci’s pioneering vision of contemporary times.



Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.