MANIFESTO

#61

ART NOW

GUCCI GARDEN

2021.05.26

Courtesy of GUCCI
by Muse

Labyrinths of mirrors and animated walls reflect images and memories from best Gucci’s campaigns.

On the 100th anniversary of the brand, Gucci Garden Archetypes delves into the multifarious inspirations from the music, art, travel and pop culture spheres that resonate through Gucci’s campaigns and reflect the inclusive philosophy, liberated and audacious of Creative Director Alessandro Michele. During the course of this kaleidoscopic exploration that we meet the mythical figures that sprinkle Gucci’s vision: intergalactic explorers, horses, dancers, angels, and aliens. The design studio Archivio Personale creates immersive worlds and transforms Alessandro Michele’s vision into narrative spaces reflecting and enhancing the uniqueness of his aesthetics. Accessed via what appears to be a behind-the-scenes operations center, visitors first get a split-screen live view of the exhibition they are about to enter.

I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter. So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery.

– Alessandro Michele

Once inside through a network of themed spaces and corridors, 15 Gucci campaigns come to life. In the Gucci Beauty’s room, we are dazzled from multiple angles by the now-famous smile belonging to punk singer Dani Miller that has overthrown beauty conventions in the cosmetic industry. In the meantime who enters the scented floral paradise of Gucci Bloom discovers a hidden imaginary garden that becomes a place of freedom. In another room, a circular projection creates the immersive sensation of being out ‘on the floor’ with the exuberant Northern Soul dancers of Pre-Fall 2017. So, you just need to get to Florence to find yourself in the 80s nightclub bathroom of the Berlin-set Spring Summer 2016 campaign, or behind the scenes in the sprawling modernist villa that hosted the Cruise 2020 campaign ‘party of the century’. Anyhow, coherently with Gucci’s explorations of the digital realms, a virtual tour will also be available online, giving the possibility to visit the exhibition for two weeks starting from May 17th.

BOTTEGA VENETA

BEYOND BORDERS

2023.09.24

Matthieu Blazy takes us through a physical and metaphorical journey, far away, in search of something else, and at the same time intimate, discovering the self. Clothes transform, men and women disguise and change, blending.

LOUIS VUITTON

GHESQUIÈRE OCTOBER 2014

2023.09.20

The GO-14 bag, an acronym for Ghesquière October 2014, originated as one of the first creations to mark the designer’s debut at the head of the Louis Vuitton Maison.

NEWS

On Foot

2023.09.19

The exhibition On Foot, curated by Jonathan Anderson at Offer Waterman Gallery, will bring contemporary artists in dialogue with works of modern British Art and some interventions conceived by the designer himself.

EXHIBITION

MODE ET SPORT. D'UN PODIUM À L'AUTRE

2023.09.18

Ahead of the 2024 Olympics, the Musée des Arts Décoratifs in Paris presents Mode et Sport: from September 20th 2023 will be possible to discover the fascinating interconnections between fashion and sport from the ancient world to the present day.

V&A Museaum

FASHION MANIFESTO

2023.09.15

The first exhibition in the UK dedicated to the visionary couturier Gabrielle Coco Chanel – Gabrielle Chanel. Fashion Manifesto will open on September 16th 2023 at the Victoria & Albert Museum.