MANIFESTO

#61

ART NOW

GUCCI GARDEN

2021.05.26

Courtesy of GUCCI
by Muse

Labyrinths of mirrors and animated walls reflect images and memories from best Gucci’s campaigns.

On the 100th anniversary of the brand, Gucci Garden Archetypes delves into the multifarious inspirations from the music, art, travel and pop culture spheres that resonate through Gucci’s campaigns and reflect the inclusive philosophy, liberated and audacious of Creative Director Alessandro Michele. During the course of this kaleidoscopic exploration that we meet the mythical figures that sprinkle Gucci’s vision: intergalactic explorers, horses, dancers, angels, and aliens. The design studio Archivio Personale creates immersive worlds and transforms Alessandro Michele’s vision into narrative spaces reflecting and enhancing the uniqueness of his aesthetics. Accessed via what appears to be a behind-the-scenes operations center, visitors first get a split-screen live view of the exhibition they are about to enter.

I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter. So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery.

– Alessandro Michele

Once inside through a network of themed spaces and corridors, 15 Gucci campaigns come to life. In the Gucci Beauty’s room, we are dazzled from multiple angles by the now-famous smile belonging to punk singer Dani Miller that has overthrown beauty conventions in the cosmetic industry. In the meantime who enters the scented floral paradise of Gucci Bloom discovers a hidden imaginary garden that becomes a place of freedom. In another room, a circular projection creates the immersive sensation of being out ‘on the floor’ with the exuberant Northern Soul dancers of Pre-Fall 2017. So, you just need to get to Florence to find yourself in the 80s nightclub bathroom of the Berlin-set Spring Summer 2016 campaign, or behind the scenes in the sprawling modernist villa that hosted the Cruise 2020 campaign ‘party of the century’. Anyhow, coherently with Gucci’s explorations of the digital realms, a virtual tour will also be available online, giving the possibility to visit the exhibition for two weeks starting from May 17th.

RIVE DROITE

SAINT LAURENT BY
VANESSA BEECROFT

2023.02.15

Saint Laurent invites Vanessa Beecroft to photograph the Spring 23 collection: a selection of 14 polaroids is on display at Rive Droite stores in Paris and Los Angeles. 

COLLECTION

Gucci Après-Ski

2022.12.15

The Maison presents the new Gucci Après-Ski collection, a selection of garments designed for a luxurious and refined high-altitude season told through a retro campaign inspired by the relaxed atmosphere of winter holidays.

JACQUEMUS

"LE RAPHIA"

2022.12.13

Under a relentless rain of raffia, that breaks in like a summer storm, Jacquemus presents its new Spring Summer 2023 collection, titled “Le Raphia”. The natural fiber becomes the undisputed star moving from its raw essence to being extremely luxurious.

CELINE

Age of Indieness

2022.12.12

Age of Indieness spotlights an aesthetic raised from the indie-sleaze era of the 1990s and early 2000s, Celine’s Winter 2023 collection, designed by Hedi Slimane, walk the catwalk at the Wiltern Theatre in the heart of Los Angeles.

Fashion

Chanel
Métiers d’Art

2022.12.09

The Chanel Métiers d’Art 2022/23 collection, presented under the artistic direction of Virginie Viard, parades at the Palais de Justice in Dakar, capital of Senegal. The show is unique in terms of creativity, and a tribute to the savoir-faire of the place.