By MUSE Team

Matthew M. Williams uses a bold and pure twist to narrate new contemporary archetypes. Luxury and functionality blend, and morph into a new daily wear language.

On the occasion of Matthew M. William’s second show for Givenchy, the Creative Director takes what is apparently ordinary and makes it extraordinary, applying haute couture sensibility to the archetypes of daily wear. Structured and essential silhouettes paraded on La Défense transparent catwalk showing that key interlace between luxury and functionality that resides at the core of Matthew M. William’s work. Bold and pure, the collection is based on opposite and complimentary materials: consumed effect denim embrace paillettes and precious pearls, celebrating Hubert de Givenchy’s sense of decorative practicality and showing Matthew’s attentive exploration of the Maison Archives. Wool ruffles dresses get a sporty twist through masterful chromatic and texture choices. Matthew M. Williams’s silhouettes are fluid structures defined by a pragmatic palette: brown, green hues, heavy black. Familiarity and rigor are the prism used by Givenchy to narrate the new contemporary archetypes.

“I really wanted to create a synthesis of powerful, sophisticated femininity, with an interplay of multiple American and Parisian influences, sports and craftsmanship.”




Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.