Nowadays the gold art is about combining ideation and creation with innovative techniques and marketing strategies, as Giovanni Raspini explains in his new book On Jewels, published by Giunti Editore. The founder and creative minds of the homonymous jewelry brand is an architect and designer who dedicates his life to this ancient art. His jewelry is a meeting of classic and contemporary: Raspini is linked to traditional design, the basis of his brand, which he fuses with modern elements looking at the future. The book is not only presented as a personal perspective on the world of precious stones, but is a true tale of the jewelry history, the technique used and the careful design in every detail, concluding with the function of marketing and the strategies that follow for a brand. Throughout the narrative, Giovanni Raspini talks about his personal experience with passion and love toward his work, showing himself a point of reference for everyone: from those who are already passionate to those who are more curious about this very precious world.
“I studied to be an architect, but then I settled with silver and a great and lasting love came out of it. In the book I talk mostly about contemporary beauty and eternal, timeless beauty.”
On Jewels is conceived as a true manual that tells the story of the gold art in a continuous comparison of past and contemporary. The volume opens by showing the reader the goldsmith’s craft, focusing on the discovery of precious materials and the construction of a piece of jewelry. Giovanni Raspini debates gold work with passion, making the story interesting and captivating, even in its more technical parts. The designer also often focuses on telling some of the anecdotes that have characterized his years of experience and which are his favorite precious stones. The most important value for Raspini is style, accurately describing it in the volume as sustainable, sincere and contemporary luxury. What sets him apart is at the same time the reason that continually spurs the founder to seek a perfect balance between idea and material, between dream and realization experience. The result of his dedication is the refined volume On Jewels, over 200 pages long, written in collaboration with Francesco Maria Rossi and carefully edited in every small detail. The texts are accompanied by real photographs of the creative process, sketches drawn by Raspini himself that show the reader the deep work behind tiny element. Within the book, the designer and founder points out that concept and creative design play a very important role as they are then transformed into the brands aesthetics and business strategy, a value that to this day and age is fundamental to the process.
“On Jewels represents and promotes my views on jewelry. I am not the first and will not be the last to write about this subject. It is a sea in which I have been sailing for many years, but I believe that the passion and enthusiasm I still practice daily are not forms of sheer stubbornness.”