Creative directors Dean and Dan bring to the scene a chill vibe inspired by 1970s Jamaica, among boys surfing from the ocean waters with surfboards under their arms, ready to relax by the sea, lying on the sand, or for a speedy ride on their motorbikes. Leather biker jackets with colourful details are the result of the collaboration with Honda, as well as a series of essentials, such as the must-have T-shirts of the season for street style fanatics. Homage to the Bob Marley Foundation is seen through prints, portraits and quotes from the artist on outerwear, bags and t-shirts.
“We liked the vibe of that time, and the freedom and rebellion he represented. Peace and love, and the joy of music.”
The brand’s DNA is always strong and recognisable in its most characteristic features: nylon maxi shorts, oversized shirts and sweatshirts with tie-dye prints, soft flared trousers and leather sandals. Overlays give every look a breath of freshness and innovation, especially with sarongs in bright hues tied at the waist, which appear as the last layers of looks with extra overlays, paired with over crocheted knitwear with extra-long sleeves that mingle with the soft cuts of tailored blazers. Together with the relaxed silhouettes, the colours are also a riot of sensations, warm tones inspired by sand and earth tones mixed with pastel shades; and finally the three colours of the Jamaican flag, yellow, black and green that stand out from the others thanks to their use in the details. Then there are the prints that give movement to the collection, including flowers and stripes, bold patchwork combinations and decorations with marijuana leaves. Accessories are re-proposed in smaller sizes, cross body mini bags or worn around the neck along with thousands of chains and talismans of all kinds, and flip-flops that turn into lace-up sandals and boots in perfect biker style. The show tells of a projection of character and individuality under the banner of the freedom of the individual. An adrenaline rush articulated by clever choices of taste, freshness and entertainment. Peculiar, unique and bizarre characters who seem to sail in a sea of dynamism to tell the effective story of each of the brand’s collections.
“A summer of positive thoughts, of lightness, of that freedom which today is a true luxury.”
