TEXT BY Guia Ortolani

SS22 Collection, a casual chic journey in the French Riviera, where neoclassical architecture and contemporary fashion blend together.

With seafront as backdrop and shining light, “Promenade des Anglais” on the picturesque Mediterranean Coast, was filmed by Hedi Slimane in a breezy Nice.

The scenario was dreamy enough to made you want to be there on holiday, wearing a timeless Parisian tomboy college look.

The show is a celebration of architecture and history of the French Riviera, known for its evocative Neo-classical movements.


The iconic ‘not too done’ allure of French girls, with their flowing bobs, ruffles and sequins, mixed with timeless Slimane’s pieces.

The collection is a mix of bourgeois tailoring, inspired by the British royal family’s frequent visits to the Grand Hotel and to the Hotel Regina, and modern casualness with a hint of party glam and streetwear cool. The collection interplays bobo-chic daytime looks to sensual yet hyper sophisticated night dresses; camouflage cargo pants alternate to cocktail evening open-backed sequined dresses.


We are used to the Creative Director lexicon but still, when looking at each show it’s like you can’t get enough of it.


Creative freedom


A collection that rethinks the concept of fashion as a manifestation of power and full representation of creativity, investigating the historical legacy and future of femininity. The looks in Dior’s FW24 collection convey the radiant power of a pluralistic, autonomous and versatile femininity, reactivating that key moment of creative freedom of which Miss Dior is the emblem.




The Fall Winter 2024 collection by Maximilian Davis is an interpretation of the 1920s through a modern lens, particularly inspiring as it offers a new perspective on the elegance and rebellion of that era.




Like the scorched landscape that offers its harsh yet fertile land, Bottega Veneta’s FW collection invites reflection and hope. It is a testament to the inner strength that emerges from the trial by fire, conveying a message of resilience and rebirth as life’s challenges are faced.


Elegance and Tradition


To celebrate and renew the invitation to an open dialogue with the city of Milan, Loro Piana FW24 reiterates its delicate and calm language of making fashion, a Loro Piana method, that is, the absolute search toward the consistency of product history and above all a sustainable and reliable fashion idea.


Nightly Tribute


Emporio Armani pays homage to a luminous night sky, quilted with stars and ruled by a shining moon. The FW 24 collection captures a chromatic sensation and translates it into wearable forms.