MANIFESTO

#61

ART NOW

BURBERRY

2021.11.16

Text by MUSE Team

Branded new digital and natural immersive experience for a destination pop-up store in the Korean Islands. Where technology and environment become as one.

Burberry has revealed “The Imagined Landscape experience”, in Jeju, Corea. A special pop-up store where to find the latest and most exclusive Burberry outerwear made in English gabardine. An immersive retail space that offers a unique experience where digital and physical, nature and technology, reality and imagination are merging together. The building is a topographic sculpture constructed in front of the Halla mountain in the middle of the island of Jeju. The store presents curved walls inspired by the geographical maps, covered by only mirrors that generate an oniric connection with the amazing landscape that surrounds the project. 

Inside, visitors can take part in the captivating exhibition by artists Maotik, Cao Yuxi, Lia Jiayu whose artwork are projected in huge spaces where the audience can explore other reality dimensions. The digital experience continues in collaboration with Tik Tok that created augmented realities filters to be used  inside the pop-up store.Confirming its commitment to sustainability, Burberry joined the maintenance of the island environment, and granted its commission to zero carbon emissions within all activities of the new store.

BOTTEGA VENETA

BEYOND BORDERS

2023.09.24

Matthieu Blazy takes us through a physical and metaphorical journey, far away, in search of something else, and at the same time intimate, discovering the self. Clothes transform, men and women disguise and change, blending.

LOUIS VUITTON

GHESQUIÈRE OCTOBER 2014

2023.09.20

The GO-14 bag, an acronym for Ghesquière October 2014, originated as one of the first creations to mark the designer’s debut at the head of the Louis Vuitton Maison.

NEWS

On Foot

2023.09.19

The exhibition On Foot, curated by Jonathan Anderson at Offer Waterman Gallery, will bring contemporary artists in dialogue with works of modern British Art and some interventions conceived by the designer himself.

EXHIBITION

MODE ET SPORT. D'UN PODIUM À L'AUTRE

2023.09.18

Ahead of the 2024 Olympics, the Musée des Arts Décoratifs in Paris presents Mode et Sport: from September 20th 2023 will be possible to discover the fascinating interconnections between fashion and sport from the ancient world to the present day.

V&A Museaum

FASHION MANIFESTO

2023.09.15

The first exhibition in the UK dedicated to the visionary couturier Gabrielle Coco Chanel – Gabrielle Chanel. Fashion Manifesto will open on September 16th 2023 at the Victoria & Albert Museum.