MANIFESTO

#61

ART NOW

BURBERRY

2021.11.16

Text by MUSE Team

Branded new digital and natural immersive experience for a destination pop-up store in the Korean Islands. Where technology and environment become as one.

Burberry has revealed “The Imagined Landscape experience”, in Jeju, Corea. A special pop-up store where to find the latest and most exclusive Burberry outerwear made in English gabardine. An immersive retail space that offers a unique experience where digital and physical, nature and technology, reality and imagination are merging together. The building is a topographic sculpture constructed in front of the Halla mountain in the middle of the island of Jeju. The store presents curved walls inspired by the geographical maps, covered by only mirrors that generate an oniric connection with the amazing landscape that surrounds the project. 

Inside, visitors can take part in the captivating exhibition by artists Maotik, Cao Yuxi, Lia Jiayu whose artwork are projected in huge spaces where the audience can explore other reality dimensions. The digital experience continues in collaboration with Tik Tok that created augmented realities filters to be used  inside the pop-up store.Confirming its commitment to sustainability, Burberry joined the maintenance of the island environment, and granted its commission to zero carbon emissions within all activities of the new store.

RIVE DROITE

SAINT LAURENT BY
VANESSA BEECROFT

2023.02.15

Saint Laurent invites Vanessa Beecroft to photograph the Spring 23 collection: a selection of 14 polaroids is on display at Rive Droite stores in Paris and Los Angeles. 

COLLECTION

Gucci Après-Ski

2022.12.15

The Maison presents the new Gucci Après-Ski collection, a selection of garments designed for a luxurious and refined high-altitude season told through a retro campaign inspired by the relaxed atmosphere of winter holidays.

JACQUEMUS

"LE RAPHIA"

2022.12.13

Under a relentless rain of raffia, that breaks in like a summer storm, Jacquemus presents its new Spring Summer 2023 collection, titled “Le Raphia”. The natural fiber becomes the undisputed star moving from its raw essence to being extremely luxurious.

CELINE

Age of Indieness

2022.12.12

Age of Indieness spotlights an aesthetic raised from the indie-sleaze era of the 1990s and early 2000s, Celine’s Winter 2023 collection, designed by Hedi Slimane, walk the catwalk at the Wiltern Theatre in the heart of Los Angeles.

Fashion

Chanel
Métiers d’Art

2022.12.09

The Chanel Métiers d’Art 2022/23 collection, presented under the artistic direction of Virginie Viard, parades at the Palais de Justice in Dakar, capital of Senegal. The show is unique in terms of creativity, and a tribute to the savoir-faire of the place.