The first Hermès boutique in Florence opened in 1991, and today it moves to a new address. The architecture of the historic building, carefully restored and enhanced, features typical elements of a Renaissance façade and dates back to 1578. The entrance and bright display windows invite visitors to explore the interior spaces, where the sixteen métiers are showcased across two levels, in an environment that celebrates the Maison’s unique blend of artisanal tradition and the cultural energy of a vibrant city like the Tuscan capital.
The spaces are grand in both volume and decoration, paying homage to the city’s history. Polychrome marble forms geometric patterns, harmonious structural elements, and shades of terracotta and natural greens. Moving past the entrance, visitors reach the main lounge, a welcoming space featuring the Faubourg motif at the center of the floor. Hand-painted lines on the walls guide visitors from the area dedicated to silk and accessoires bijoux to the home and men’s collections. To the right of the entrance, a space dedicated to fragrance and beauty unfolds, with walls adorned with handcrafted glazed terracotta tiles. A helical marble staircase with a leather-clad wooden handrail leads visitors to the second floor. The atmosphere here is intimate, enhanced by a copper-lacquered ceiling, where women’s footwear and the entire equestrian universe are displayed. From this area, the women’s ready-to-wear section and a private lounge open up. The luminous space to the left hosts jewelry, timepieces, and leather goods, all enveloped by exquisite and unique wall textiles.
The new boutique has been designed by the Parisian architecture studio RDAI. Thoughtful research has shaped a welcoming space, rich in elements and details yet perfectly harmonious. The sequence of rooms is uniquely personalized, while the combination of stucco, marble, and carpets pays tribute to the history of Italian design. Emblematic motifs of the Maison embellish the space, completing the entire decorative ensemble.
Beyond the architectural aspects, the boutique also presents a selection of artworks from the Émilie Hermès Collection. Numerous works and photographs narrate the brand’s heritage and values—some pieces are linked to artisanal tradition, while others have a more direct connection to Florence. A dialogue between Western artists and Eastern commissions creates an almost imperceptible thread between Maison Hermès and the city’s cultural legacy. A striking example is the sequence of images displayed in the windows, where designer Andrea Mancuso portrays Florence through a unique interplay of reality and fantasy. The two central windows feature a horse and a carriage—symbols of the Maison’s deep connection with travel, the equestrian world, and artisanal tradition.
Once again, Hermès invites new guests to discover its timeless, contemporary, and meticulously crafted creations in a refined yet welcoming space, where the creative rhythm of Florence meets the excellence of the French Maison’s savoir-faire. Humanistic values reemerge in the narrative—through the freedom to create, the pursuit of innovation, the transmission of excellence, and the development of an aesthetic that blends beauty with functionality.
