Roe Ethridge


American Polychronic is a unique and subversive visual journey that the reader takes through the pages of the book, a collection of images by American photographer Roe Ethridge. The artist tells himself through distinctive and recognizable shots that merge the boundaries between art historical genres themselves. 

Roe Ethridge experimented with photography from an early age by beginning to observe old diapositives of his father’s work. He started his experience by maintaining a conceptual bent of the images, but he realized very early that the work can be clearly superior when made instinctively, a characteristic that the artist developed over time to become one of his distinguishing features. In his photographs, Roe Ethridge uses the real to suggest the ideal, and often even subvert it. With his shots, the American photographer uniquely succeeds in revealing the fine line between the generic and the personal by blending art historical genres such as still life or portraiture, with a present and contemporary image culture. In the new catalog, titled American Polychronic and published by MACK, the images are strong and the reader immediately recognizes the subversive character of the artist. The first photograph of the book plays a very important role for Ethridge because it marks an evident change in his personal aesthetic and the beginning of his career: a shot of his yellow refrigerator in his Atlanta home, taken for the New York Times, that he identifies as a true family portrait because all the elements that represent it do appear in the picture. The photographs featured are taken from 2000 to 2021 and are arranged within the book following two main current: his artistic and personal work is arranged chronologically, while the commercial photography is in reverse chronological order, creating a harmonious yet contrasting sequence, hence the title of the work.

Roe Ethridge, ‘Oslo at Willet’s Point, 2019’.

“A sequence has to sing. It’s not just something to decode and find the true meaning of. I have to feel its harmonies and disharmonies. It’s like a son.”

– Roe Ethridge

Roe Ethridge, ‘Decanter with Fish for Tiffany, 2017’.
Roe Ethridge, ‘Dawn Patrol, 2008’.
Roe Ethridge, ‘Refrigerator, 1999’.

Leafing through the pages of the book, the reader notices how the different genres Ethridge develops in his photography are mixed, playfully alternating fashion images with everyday shots emphasizing the personal and the generic. As an established artist for more than 20 years in the art and fashion world, Roe Ethridge’s work has always distinguished for celebrating what most people would turn away from. His most famous images feature unexpected details that sometimes shock the viewer: the bloody nose on Andrew WK’s I Get Wet album cover, the mold on fruits, or even the eye with a large bruise in his 1999 self-portrait. The artist is attracted to human imperfection and says that in many cases, even unknowingly, we tend to choose an image that has some flaws rather than a perfect one.



Further information at

Roe Ethridge, ‘Laila Gohar with Egyptian Sunday Dinner, 2019’.




London’s Tate Britain presents HAPPY GAS, Sarah Lucas’ solo exhibition exploring the British artist’s forty years of work.




Matthieu Blazy takes us through a physical and metaphorical journey, far away, in search of something else, and at the same time intimate, discovering the self. Clothes transform, men and women disguise and change, blending.




At MOCA Shanghai, from Sept. 20 to Oct. 9, Swarovski presents its first exhibition “Masters of Light”. In dialogue with last century’s fashion, it is dedicated to the most iconic couture pieces embellished with sparkling crystals of the house, and to the new high jewelry collection “Galaxy,” designed by Global Creative Director Giovanna Engelbert.




Anderson’s new film is about a desert town where a group of young geniuses gather for an invention contest. It is a dreamlike place, à la Anderson, where the universe, the meaning of life and the meaning of death are contemplated. Like any place of the director, it is unexplored and unknown…




A visionary creative expression characterized by breaking roles and codes, the invention and construction of characters that create a unique visual narrative, but above all reveal a truth that only Luigi & Iango know how to capture.