Text by Lucrezia Sgualdino

Ferragamo renews the spaces of the women’s boutique on Via Monte Napoleone: a design that is rigorous and elegant, rational and sensual, essential and practical, sensory and inspirational. A combination of ideas staged by creative director Maximilian Davis and Belgian architect Vincent Van Duysen.

Women’s collections will be the focus of these new environments, designed specifically for a story that is meant to celebrate a nearly 100-year journey of Made in Italy, including research, innovation, design, materials, colors, the highest manufacturing capacity and even extraordinary inventions. The history and heritage of the brand find space in the key element of the brand’s history, footwear. Since always, the models presented have been synonymous with cultured, thought-out, studied and at the same time modern aesthetics, managing to convey a unique contemporaneity. The dialogue between the collection pieces and the surrounding setting is in the search for the combination of materials, in the desire to tell characters such as timelessness, elegance, refinement, modernity and experimentation.



Salvatore Ferragamo’s avant-garde passion allows every trace of experimentation to be reflected in the brand’s collections to this day; the relationship with the people who chose his creations was unique, a true experience. This is what inside the boutique wants to be recreated, an action of visiting and buying that is accompanied by a much larger and deeper aura, allowing those who walk on these precious marbles to feel part of a story, of a message, of an energy that can be translated with the Ferragamo style.

The look to the future, in addition to the mere fashion and design aspect, can also be found in the careful approach to sustainability. The boutique is a pivotal point of responsible innovation, from the approach to the use of raw materials to the brand’s production processes. Exclusive services and products will be offered within the boutique, such as marking initials and colouring or unique versions of iconic pieces of the maison. One example is the Hug Bag proposed in black and yellow “Milano”, shades chosen precisely for the special edition on sale in the new dedicated space.



History is another key element in the narrative of the brand’s advancement. Palazzo Carcassola Grandi is a building rich in tradition. A setting representative of Salvatore Ferragamo’s origin. The architect’s intervention was ingenious, the utmost respect for space is clearly evident, the alternation of colours, materials and lights build an idea of contemporary classicism. The footwear is enclosed within the walls of a large room, which is the starting point of a journey between walls that seem almost domestic and intimate. It is also a conceptual beginning for the work Ferragamo has done since the brand’s founding. The creative journey the visitor faces seems to cross time and project directly into the future.

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