KIKO MIZUHARA IN CONVERSATION WITH LUCREZIA SGUALDINO
In the sweltering heat of Tokyo’s summer, Kiko’s fresh energy manifests itself and comes to life along with the tradition that resurfaces in Jindaiji Temple, which stretches among characteristic Japanese architecture, rocks, gardens and waterfalls. Nature is, as in the culture of this country, also a fundamental reference for Kiko’s experiences, which blend between suffused passions and vivid realities. The creative energy that arises from each of her experiences draws on the unique and personal expression of Japanese women’s culture, finding fulfillment in an explosion of vivid sensations and sincere instincts. The consciousness of belonging to a world of wonder and much fragility, to a nature that is simply fascinating but continually threatened by dark thoughts. The decision to be a part of planet Earth, constantly evolving between different perspectives of the surrounding environment and unique views of cultures around the world. The willingness to pursue deep interests and desires, working to build one’s existence through a dynamic connection with one’s own person.
“My goal is to organize events that incorporate the development of eco-friendly fabrics, recycling, and upcycling, while integrating music as well. I am also considering hosting clean-up events where people from all around the world can come together, have fun, and make a positive impact.”
LS Hi Kiko, where are you now? How are you spending your summer?
KM I’m in Shanghai with my boyfriend! My summer has been so good… Lots of travels, lots of good food, and lots of nature!
LS What did you dream of doing as a child? Did you ever think you would become a model, actress and entrepreneur? And to one day become a benchmark for an entire generation?
KM As a child, I had a deep passion for fashion. I loved drawing designs, playing with costumes, and even creating stories with my video camera. What I’m involved in now, it feels like an extension of those childhood hobbies. I feel incredibly grateful for the opportunity to pursue my creative interests and do what I love.
LS Are you always satisfied with what you do? What is your reaction when you see yourself in a part?
KM In my early days, I definitely had some struggles with self-discovery and figuring out what I truly wanted to do or become. At the beginning, my focus was solely on modeling, but I was fortunate enough to have an opportunity in acting which led me to TV series and commercial advertisements. I found myself losing sight of my true direction and purpose during that time. However, when COVID hit and everything came to a halt, I took the opportunity to reconnect with myself. I made the conscious decision to pursue jobs that genuinely excited me and allowed me to cultivate true passion. It was through this process that I learned when you are passionate about your work or projects, they become incredibly powerful.
LS What effects do you see on the future of the fashion system instead? And if you could be the key to change, how would you act?
KM I believe that the fashion industry should prioritize sustainability. To engage more people in environmental issues, we need to create an environment where participation is enjoyable. My goal is to organize events that incorporate the development of eco-friendly fabrics, recycling, and upcycling, while integrating music as well. I am also considering hosting clean-up events where people from all around the world can come together, have fun, and make a positive impact. Additionally, I have been greatly inspired by Potato Head and Space Available in Bali, and I would love to collaborate with them on projects.
LS I’d like to know what you’re getting into now, work-wise. Are there any new projects you’d like to tell us about or anything unrealized that you have in mind?
KM I’m excited to announce that in early next year, I’ll be launching a brand called “Kiiks” with the intent of enhancing people’s lives. Stay tuned for more updates and get ready to experience the Kiiks difference!
LS How would you describe Office Kiko, instead? What did you put of yourself into the brand you decided to found?
KM Office Kiko was originally started as a space where I could express and explore my own creativity. It is a place that revolves around the energy of Japanese gal culture and aims to collaborate with girls from all around the world. As a result, the projects covered are diverse, ranging from fashion to parties and various other forms of expression. Office Kiko serves as a platform to share and showcase these different aspects.
LS What motivates you to take one direction rather than another?
KM There are various reasons that influence my decision-making process. Essentially, I choose things that resonate with my heart. I always follow my intuition in making choices.
Read the full interview on Muse September Issue 62.