MANIFESTO

#61

ART NOW

Hollywood Stars

2023.01.04

Anthony Vaccarello for Saint Laurent’s new Spring 23 campaign focuses on the film industry, starring four of the world’s most famous directors.

Abel Ferrara is an American director and screenwriter known for a racy aesthetic connected to his cultural substratum, the New York underworld, which he uses to tell the story of each man’s desire for redemption. Dark and violent cities where troubled characters roam are the common thread in the American director’s films. Jim Jarmuschs cinema is instead characterized by static shots and long planes that appear like photographs in which he wants to represent the stillness that pervades the atmospheres and the characters of his creative approach; for the French Maison’s campaign Jarmusch wields a safety pin and looking through dark glasses straight into the camera lens engraves some writing on the surface of the desk. Pedro Almodovar is another iconic name among the protagonists, who develops plots mainly based on passions, increasingly sophisticated and enriched with sensationalist and provocative elements. The Spanish director for Anthony Vaccarello’s new project stares at the camera with an attitude of power. Last but not least, David Cronenberg with his gaze seems to defy the camera, which portrays him as serious and unflappable; Canadian director is considered a pioneer of the film genre referred to as body horror, which explores man’s terror in the face of body mutation, interweaving the psychological element with the physical. The protagonists faces chosen by Saint Laurent are portrayed in the photo and video campaign by David Sims in black and white, dressed in total black with double-breasted jackets, like the one worn by Jarmusch, alternating with voluminous furs, as the one worn by Almodovar, paired with dark sunglasses, a key accessory of the brand. The Creative Director Anthony Vaccarello picks up on the cinematic atmosphere that also characterized the SS23 fashion show in Marrakech, thus creating a campaign that combines cinema and fashion by recalling four characters who have marked the history of cinematography.

David Cronenberg by David Sims. Saint Laurent by Anthony Vaccarello.
Abel Ferrara by David Sims. Saint Laurent by Anthony Vaccarello.
Pedro Almodóvar by David Sims. Saint Laurent by Anthony Vaccarello.

MAISON ALAÏA

A STORY BEHIND THE CLOTHES

2023.03.27

WHERE FASHION AND CREATION MEET ART AND BEAUTY

 

Pieter Mulier for Alaïa returns to embody the Maison’s unique history in a personal and intimate artistic vision that is carried away by human emotions and connections.

fall winter 23

CHANEL

2023.03.08

THE CAMELLIA IS MORE THAN A THEME

 

The winter camellia flower runs through the Fall Winter 23 collection seeding little signs of joy and romance. Virginie Viard previews the collection with a short film and photo series inspired by the famous movie Who Are You, Polly Maggoo?”.

MIU MIU

WAYS OF LOOKING

2023.03.08

LOOKING IS A WINDOW TO THINKING 

 

Miuccia Prada for Miu Miu presents the co-ed Fall Winter 23 collection featuring familiar garments that encapsulate gestures and movements around the figure.

LOUIS VUITTON

WHAT IS FRENCH STYLE

2023.03.07

A REFINED AND PARADOXICAL ENIGMA

 

An open book that chronicles Nicholas Ghesquière’s Fall Winter 23 collection at Louis Vuitton and asks the characteristics of French style. A question that remains unanswered, an evolving fashion with infinite fascination.

collection

HERMÈS

2023.03.06

INCANDESCENCE AND SENSUALITY 

 

Hermès Fall Winter 23 collection brings the same features and colors of women’s different hair styles to the runways as a symbol of elegance and femininity. Like the manes, the lines of the garments follow the silhouette and take shape as they walk.