Abel Ferrara is an American director and screenwriter known for a racy aesthetic connected to his cultural substratum, the New York underworld, which he uses to tell the story of each man’s desire for redemption. Dark and violent cities where troubled characters roam are the common thread in the American director’s films. Jim Jarmusch’s cinema is instead characterized by static shots and long planes that appear like photographs in which he wants to represent the stillness that pervades the atmospheres and the characters of his creative approach; for the French Maison’s campaign Jarmusch wields a safety pin and looking through dark glasses straight into the camera lens engraves some writing on the surface of the desk. Pedro Almodovar is another iconic name among the protagonists, who develops plots mainly based on passions, increasingly sophisticated and enriched with sensationalist and provocative elements. The Spanish director for Anthony Vaccarello’s new project stares at the camera with an attitude of power. Last but not least, David Cronenberg with his gaze seems to defy the camera, which portrays him as serious and unflappable; Canadian director is considered a pioneer of the film genre referred to as body horror, which explores man’s terror in the face of body mutation, interweaving the psychological element with the physical. The protagonists faces chosen by Saint Laurent are portrayed in the photo and video campaign by David Sims in black and white, dressed in total black with double-breasted jackets, like the one worn by Jarmusch, alternating with voluminous furs, as the one worn by Almodovar, paired with dark sunglasses, a key accessory of the brand. The Creative Director Anthony Vaccarello picks up on the cinematic atmosphere that also characterized the SS23 fashion show in Marrakech, thus creating a campaign that combines cinema and fashion by recalling four characters who have marked the history of cinematography.
