MANIFESTO

#61

ART NOW

Hollywood Stars

2023.01.04

Anthony Vaccarello for Saint Laurent’s new Spring 23 campaign focuses on the film industry, starring four of the world’s most famous directors.

Abel Ferrara is an American director and screenwriter known for a racy aesthetic connected to his cultural substratum, the New York underworld, which he uses to tell the story of each man’s desire for redemption. Dark and violent cities where troubled characters roam are the common thread in the American director’s films. Jim Jarmuschs cinema is instead characterized by static shots and long planes that appear like photographs in which he wants to represent the stillness that pervades the atmospheres and the characters of his creative approach; for the French Maison’s campaign Jarmusch wields a safety pin and looking through dark glasses straight into the camera lens engraves some writing on the surface of the desk. Pedro Almodovar is another iconic name among the protagonists, who develops plots mainly based on passions, increasingly sophisticated and enriched with sensationalist and provocative elements. The Spanish director for Anthony Vaccarello’s new project stares at the camera with an attitude of power. Last but not least, David Cronenberg with his gaze seems to defy the camera, which portrays him as serious and unflappable; Canadian director is considered a pioneer of the film genre referred to as body horror, which explores man’s terror in the face of body mutation, interweaving the psychological element with the physical. The protagonists faces chosen by Saint Laurent are portrayed in the photo and video campaign by David Sims in black and white, dressed in total black with double-breasted jackets, like the one worn by Jarmusch, alternating with voluminous furs, as the one worn by Almodovar, paired with dark sunglasses, a key accessory of the brand. The Creative Director Anthony Vaccarello picks up on the cinematic atmosphere that also characterized the SS23 fashion show in Marrakech, thus creating a campaign that combines cinema and fashion by recalling four characters who have marked the history of cinematography.

David Cronenberg by David Sims. Saint Laurent by Anthony Vaccarello.
Abel Ferrara by David Sims. Saint Laurent by Anthony Vaccarello.
Pedro Almodóvar by David Sims. Saint Laurent by Anthony Vaccarello.

SPRING SUMMER 2024

DIOR LIVE STREAMING

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Tune in for the unveiling of the Dior Spring-Summer 2024 show by Maria Grazia Chiuri, live from Paris.

LORO PIANA

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Loro Piana SS24 looks beyond national borders, bringing its heritage into dialogue with the ancient and noble tradition of Japanese design.

BOTTEGA VENETA

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Matthieu Blazy takes us through a physical and metaphorical journey, far away, in search of something else, and at the same time intimate, discovering the self. Clothes transform, men and women disguise and change, blending.

Tailoring Balance

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FERRAGAMO WOMENSWEAR COLLECTION – SPRING/SUMMER SS24

 

Maximilian Davis’ magnificent ode to tailoring for Ferragamo rethinks and reimagines the codes of elegance in favor of pure, sophisticated clothes.

GUCCI

ANCORA

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The debut of Sabato De Sarno’s vision for Gucci gives a manifesto written from sincere words, from which the personal character and real spontaneity of the new Creative Director emerges.