In 2026, the Louis Vuitton Monogram celebrates 130 years. Yet calling it an anniversary feels almost reductive: this is not merely the celebration of a graphic motif, but of one of the most powerful and enduring ideas in fashion history. A symbol that has traversed eras, styles, and cultural revolutions without ever losing its evocative force. A visual alphabet capable of telling stories of travel, desire, and identity. It all began in 1896, when Georges Vuitton took a radical step: transforming a practical necessity—protecting the Maison’s creations from imitation—into an act of creativity. He intertwined the LV initials with stylized flowers, medallions, and geometries inspired by European Gothic and the Japan that enchanted fin-de-siècle Paris. The result was not just a decoration, but a signature. One of the first modern logos in history. A gesture that made every trunk, every object, every journey instantly recognizable. Since then, the Monogram has never stopped moving. From rigid trunks stacked in train stations to soft handbags accompanying life in the city, it has become a symbol of sophistication in motion. Speedy, Keepall, Noé, Alma, Neverfull—names that are far more than bags, they are chapters of a shared story. Each design emerges to meet a real need: urban elegance, contemporary daily life, and ultimately, a way of living.
Three new special collections are born, each offering a unique way to tell the same legendary story. The Monogram Origine Collection returns to its roots, reinterpreting the first 19th-century canvas with a contemporary sensibility: linen and cotton, soft pastel tones, and a texture that seems to preserve the memory of time. The VVN Collection, on the other hand, places natural leather at the heart, left free to live and transform. Each bag becomes one-of-a-kind, evolving with its wearer—an ode to slowness, the passage of time, and the beauty of authentic imperfection. With Time Trunk, Louis Vuitton plays with illusion. Historic trunks reappear as trompe-l’œil prints, hyper-realistic and almost theatrical. Past and present overlap, transforming luggage into visual art. The story continues in the olfactory realm, where color becomes part of the sensory experience. Iconic Maison fragrances are infused with new shades: Imagination glows in Lin, Attrape-rêves is tinted Rose Ruban, while eLVes embraces the deep notes of Bleu Courrier. Completing this chapter are two elegant travel cases in matching hues, designed to combine practicality with character.
Over these 130 years, the Monogram has engaged in a dialogue with artists, designers, and creative directors who have expanded its visual vocabulary: from Marc Jacobs to Nicolas Ghesquière, from Virgil Abloh to Pharrell Williams, alongside collaborations that have left their mark on global pop and artistic culture. Murakami transformed it into a rainbow, Kusama made it pulse with polka dots, and Koons overlaid it onto the great masters of painting. Each time different, yet instantly recognizable. Perhaps this is the secret of the Monogram: it has never been just a pattern. It is a language.
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