On autumn evenings, New Bond Street has a character all its own. Lights shimmer across the shop windows, and the footsteps of passers-by slow as they savour the first hint of the coming winter. It is in this setting that Loro Piana chooses to celebrate the reopening of its London boutique: a completely renewed and expanded space, conceived as a modern continuation of the Maison’s story. From 14 to 16 November 2025, this new home hosted Master of Fibres, an installation designed to immerse visitors in the brand’s most authentic essence. The project was curated by London-based curator Judith Clark. Those who stepped into the New Bond Street boutique during these special days momentarily left the city’s noise behind, entering a transformed environment: eight emptied and recalibrated vitrines displaying documents and objects from the Historical Archive in Varallo; a bespoke table presenting a precious 1926 swatch book; papers, fibres, and fabrics softly recounting the story of the Loro Piana family and its century of craftsmanship. At the entrance, an installation of raw cashmere—irresistible to the touch—invited visitors to feel the very material from which everything begins. A primordial gesture, bringing attention back to the quality and care that define every stage of the Maison’s production.
The journey continued on 13 November at the Royal Academy of Arts, one of the most significant cultural landmarks in the British capital. For one night only, the Large and Small Weston Rooms became the stage for Fragments of an Exhibition: a selection of elements from the previous Shanghai showcase, reassembled into a precious, distilled narrative. Here, eleven unique silhouettes—created to celebrate the Maison’s centenary—stood alongside a four-screen film that moved through landscapes, artisan hands, raw materials, and symbolic places: from the vast expanses of Mongolia to the industrial complex in Quarona, and finally to Clark’s own London studio.
The soundtrack by Chinese composer Guo Wenjing accompanied the audience throughout the entire visual journey. At the centre of the main room stood a scale model of the historic Piedmontese factory. Against this remarkable backdrop, archival pieces, vintage photographs, and contemporary materials conversed as though they belonged to the very same moment in time.
“Visitors will be inspired to look at the current collections surrounding the historic display in a new light, tracing the savoir-faire that is brought to every garment back to the earliest sample book; the raw fibre dramatically performing Loro Piana’s signature softness”, states Judith Clark, curator and exhibition-maker.”
Nature plays a central role in the installation: it inspires Loro Piana’s fabrics and takes shape through paintings, prints, recordings, and surfaces that echo the colours of meadows, forests, and local wildlife. Every artistic choice within the project serves as an homage to the land. Across the two rooms, the Maison’s savoir-faire revealed itself through extraordinary pieces: a ballroom gown woven in linen; two fully embroidered cashmere and silk ensembles; and a striking alpaca waffle creation crafted with yarns of varying thickness, embellished with beads and sequins. In the smaller room, three silhouettes from the Cocooning Room in Shanghai enveloped visitors in a cocoon-like atmosphere, where padded walls and soft floors invited touch and closeness.
The visual experience was further enriched by elements meticulously chosen for the occasion: at the entrance of the Royal Academy, a string quartet welcomed guests with contemporary arrangements—an experience more than an event. In this setting, London itself became part of the narrative. Every detail contributed to shaping a single, overarching story: that of a Maison which, for a century, has built its future upon the absolute quality of its roots. From the purest fibre to the finished garment, everything spoke of the same dedication that distinguishes the House in every gesture.
For further information loropiana.com.
