A NEW ELEGANCE

2025.09.24

Text by Lucrezia Sgualdino

Between vibrant hues and precious textures, Loro Piana weaves tradition and modernity into a collection that celebrates the lightness of summer living.

The Spring/Summer 2026 collection by Loro Piana unfolds like a journey: from the echo of the still-cool days at the end of winter to the full sun of the warm summer, from the city to the seaside, from elegant streets to holiday destinations. Guiding this itinerary are not maps, but colours—no ordinary shades, but tones that breathe, resonate, and weave through the textures of the fabrics, becoming the protagonists of a collection that transforms lightness into art.

After earning the title of Masters of Fibers, a celebration of its century-long heritage, Loro Piana now ventures into new territory: the mastery of color. Sand, cream, and brown meet vibrant accents of red, calendula, turquoise, and blue, creating a kaleidoscope of hues that envelop rather than overwhelm. Color sets the rhythm, redefining the textures of cashmere, silk, and Merino wool while enhancing their depth and tactility. The silhouettes remain true to the Maison’s essence: sleek, fluid, designed to follow movement, and grounded in the simplicity of low-heeled footwear. Yet volumes expand, felt hats transform into wearable sculptures, and the Maison’s icons are renewed in surprising interpretations—the Maremma jacket becomes a bomber, the Traveller takes on organza. Masculine tailoring bends to a new feminine character, with jackets featuring extended mandarin collars or softly cut blazers, paired with wide-leg trousers and airy summer fabrics. Even eveningwear abandons rigidity: lightweight sweaters, hand-applied fringes, and flared pants tell the story of a night that is choreographed yet effortlessly relaxed.

Through precious materials, color gains depth and refinement, fully embodying the Loro Piana style.

Completing the wardrobe are accessories designed as objects of desire: the soft Extra Softy Bag, the Gioia Shopper with braided handles, and the Just Bag, which distills the essential into pure form. Jewelry evokes the sea, with enamelled shells and natural stones resting in contrast on the enveloping fabrics, sealing the idea of a summer where elegance is simple yet impactful. This season, Loro Piana does more than dress: it creates a language. Color, woven into the most precious fibers, becomes emotion, memory, and journey. An invitation to experience summer with the same lightness as wearing a brushed alpaca coat or a bouclé silk jacket. Elegance that resonates, always, to the rhythm of the purest materials—the core of Loro Piana’s vision and craftsmanship.

SS26

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