The new Louis Vuitton project was created to celebrate the arrival of the warm season, the sunny days meant to be enjoyed by the sea or walking around town squares, accompanied by a gentle breeze. Just in front of the Forte dei Marmi boutique, an innovative sweet destination is installed, open from June through September.
The kiosk reflects the style of the Versilia town in both color and retro aesthetic. Green takes the spotlight: an elegant shade that perfectly captures the spirit of this Tuscan seaside getaway. The vintage look is enhanced and made distinctive by iconic details, such as the flowers from the famous Monogram. All the designs are typically urban, with contemporary touches that catch the eye of anyone who might casually pass by.
Louis Vuitton’s mascot, Vivienne, welcomes visitors right in front of the kiosk, where every element is carefully designed to offer an unparalleled sensory experience.
It feels like a journey into the world of the Maison, where its stylistic codes and even its flavor, are literally brought to life: the atmosphere is sweet and modern, rooted yet contemporary. The entire visual identity of the ice cream shop was designed ad hoc, featuring a custom pattern created especially for the occasion.
Among the traditional flavors, there are two that pay tribute to the Maison: Vivienne, made with Portuguese milk swirled with mandarin, and Gaston, a semifreddo with sponge cake, brittle, and dark chocolate chips.
Tasting these flavors will feel, in a way, like savoring what Maison Louis Vuitton has crafted over its remarkable history: a blend of values and care that celebrates savoir-faire. This summer, it tells a story of luxury, creativity, and a deep connection to place.
