It is a new chapter in the 100-year history and tradition that celebrates in its entirety the linen fiber, the craftsmanship and attention to its workmanship, which goes so far as to create casual, simple yet refined garments. Linen is the quintessential summer fabric, renowned for its durability lends itself impeccably to the workmanship of centuries-old savoir-faire. The linen fiber, with its distinctive freshness and lightness, has always held a special place in the dialogue between clothes and body that Loro Piana carries on. Linen is blended with other fine fibers such as cashmere, silk and Sopra Visso wool. The lines that are created are clearly elegant and sophisticated. The journey around the world, through boundless and distant lands has reached the farthest corners of the planet in search of true excellence. The details of this collection owe much to the heritage of the Maison, and in particular to the precision of the unique style of brothers Sergio and Pier Luigi Loro Piana. Casualness, lightness, and comfort characterize the brand’s entirely personal sense of elegance.
Fabric remains the beginning of Loro Piana’s journey in shaping a timeless and contemporary vision, in which touch and texture are as important as the way clothes converse with the body.
The collection follows a time order that becomes lighter and lighter as spring becomes summer, with fibers becoming thinner and lighter. The silhouettes of the garments are elongated, precise and soft at the same time; capris and long coats have slender, flared lines. The alternation of lengths becomes clear between small jackets paired with knee-length skirts and light blouses along with soft skirts, slippery knit coats over matching pants. The outdoor spirit is reinterpreted in the iconic Traveller field jacket in Pecan Syrup hue and made of plongé leather and in the Belt pattern traditionally employed in the Horsey jacket lining. Nautical inspiration, on the other hand, is recognized in the Washed Denim Silk that creates resident and elegant garments. The incredible style can also be recognized in the accessories, the bucket or wide-brimmed hats, the jewelry inspired by linen fibers, or with the charms of the Extra Bag. Leather goods, with shoes and bags, are also confirmed as indispensable for a timeless wardrobe, all of which, along with scarves and eyewear, echo the Maison’s rich tradition.
From the exploration of matter comes a holistic sense of style.
Palazzo Belgioioso is the setting for the immersive installation with which Loro Piana presents its new collection. The first room, “All About Linen”, is entirely dedicated to the fiber. From here begins a journey aimed at discovering more and more about the collection itself, starting from the raw material and reaching the excellent and unique finished product. The setting is decorated in earth tones, and the story is brought to life by a combination of suit upholstery alternating with wooden elements and prints. The atmosphere of the season becomes warm and harmonious. In the various rooms, in addition to fashion, a dialogue with art arises; in fact, the works of artist Adriana Meunié are on display. In her prativa she explores linen in its most original and purest form and transforms it into a work of art. The perspective here on the linen fiber is unprecedented, unique and innovative. The movement, the reaction to color and the transformation that can result is incredibly visionary. The monumental tapestry presented offers a soft, organic presentation to the environment, and is made from entirely natural, untreated fibers. The textures and volumes of linen alternate in the arrangements, and everything seems to stand still, like the craftsmanship of the material and the refinement of every detail.
The fabric remains for all intents and purposes the beginning of Loro Piana’s journey in shaping a vision beyond the passage of time, beyond fashion, beyond trend. The timeless play and alternation between men’s and women’s wardrobe characters is a description of Loro Piana’s typical nonchalance. Once again the Maison thinks and realizes a real opportunity for knowledge, which allows one to embark on a journey immersed in the Loro Piana world. One rediscovers its traditions, details, workmanship and innovative solutions. Innate elegance and refined taste become unparalleled and distinctive. An ode to linen that blends history and modernity, place and time, colors and materials.
