Extra Pocket, Bale, Extra Bag, Loom, Ghiera Shopper, and Needle: the six iconic models are crafted entirely from the finest materials. The tactile experience is unparalleled, with a softness that reflects the Maison’s cherished pursuit of material excellence. Every element of such a distinctive heritage is expressed through different details across the various models: a representation of restrained minimalism defined by a clear identity.
The Extra Pocket is compact and functional, adorned with a lock, charms, and zipper; it is versatile and can be carried by hand or worn crossbody. The Bale takes the textile heritage even further. Inspired by raw cashmere yarns, its seamless construction is a celebration of fluidity. The Extra Bag features a more structured shape, with stitched edges that reveal masterful craftsmanship. The Loom model, on the other hand, reflects weaving through an inside-out technique. The metal rings of the ghiera literally inspire the Ghiera Shopper; this essential part of the spinning machines allowed the product to become an icon of the Maison. The soft structure of the Needle embodies the precision of embroidery, made from a single piece of leather and constructed entirely without seams.
These Loro Piana bags embody the Maison’s values and aesthetic, distilling contemporary needs through its signature lens. A seamless emblem of functionality and sophistication, each bag is a true representation of the Maison’s signature silhouette.
The images created to showcase this project, entirely dedicated to the world of Loro Piana bags, form a dialogue between fashion and design. The shots highlight the distinctive features of each product, the craftsmanship, and the refined details, but also the Maison’s connection to the world of design, furniture, and architecture. The bags are photographed atop a selection of works by French artist Alexandre Noll, whose work revolves around material—specifically wood. Each piece emphasises knots, grains, and the natural, unique imperfections of the material. Attention to raw materials resonates from the bags to the design objects, with a vision of craftsmanship guiding fundamental values throughout the entire production process. In this way, the entire project becomes a new story, paying tribute to Loro Piana’s Italian excellence.
For further information Loropiana.com.
