The Bottega Veneta Summer 26 campaign was shot by Juergen Teller. Raw and real images, authentic to the distinctive style of his photography. Shots with a strong, recognisable character, both in photographic approach and in reflecting the brand’s craftsmanship. Every element of the Maison is represented through clear, artistic interpretations. The key pieces of the collection, the Maison’s most iconic techniques, and the meticulous material construction under the new creative direction—all are framed within a setting rich in cultural significance. The locations that Bottega Veneta’s Venice invites us to rediscover are symbols of history and elegance, tradition and modernity: the Giardini Napoleonici, Palazzo Rocca Contarini Corfù, Palazzo Contarini Polignac, the Conservatorio di Musica Benedetto Marcello, the Lido, and the Angolo Fiorito, located outside Palazzo Franchetti near the Accademia Bridge.
“Bottega has never relied on logos or overt displays. I chose to focus on structure, on the architecture of the garment.”
These locations are suspended between magic and reality, just like the city of Venice itself. A place of mystery par excellence: among canals and narrow alleys, artisan workshops, and small, pristine art spaces. Every corner chosen merges in a perfect harmony between interior and exterior; the rooms seem designed precisely for what lies beyond their walls, while private aspects are conveyed through the authenticity of the people portrayed. Day turns into night, the lights grow dim, yet Venice remains alive. The new campaign can therefore be seen as yet another love letter that Bottega Veneta dedicates to the city of Venice. Cultural figures such as Peggy Guggenheim and Truman Capote, who have left a mark on the city’s history, become sources of inspiration here, regarded as icons of style and culture across generations.
Trotter’s sartorial precision emerges throughout the collection amidst the opulent character of the textures employed. Essential colours are infused with vibrant tones, while details reference the classic Intrecciato and the meticulous craftsmanship of leather. The rich historical heritage of the Veneto’s capital is expressed artistically and culturally, reflecting a society attentive to its past, to those who have lived in the city, and to those who have shaped the history of such an important place. With this visual collection, Bottega Veneta not only celebrates its Venetian roots but also opens a new creative chapter under Louise Trotter, demonstrating how tradition, craftsmanship, and modernity can coexist harmoniously. Through iconic locations, lavish details, and cultural references, the Maison reaffirms its ability to reinterpret cultural heritage in a contemporary key, confirming the vibrant dialogue between the city of Venice and the future of Italian fashion.
For further information Bottegaveneta.com.
